The Communications and Social Media Specialist designs and executes social media (SM) and communications strategies to enhance and expand positive engagement with potential and current customers, the disability community, affiliates, referral partners and key influencers. This integrated communications position requires development of high quality content adaptable across social media platforms and public relations channels, as well as online community development and management to support business growth, foster Strategic Communication objectives, improve SEO, ensure high brand awareness and drive trial of the company’s services to targeted audiences nationwide.
Bachelor’s degree required. 5-7 years of full-time work experience (at least 3 years in social media), prefer public relations, journalism, social media/new media, or communications. Experience managing social media platforms and tools for analysis and optimization (Google Analytics, Hootsuite, etc.). Excellent written communication and presentation skills, and experience creating content for various communication channels. Working knowledge of SEO principles (keywords, links, coding, etc.). Experience with relationship building and engaging influencers via online platforms. Background in healthcare, disability-related organizations, government or social work a plus.
Proficient with social media platforms, including Facebook, Twitter, LinkedIn, YouTube, etc. Knowledge of social media, web engagement strategies, and customer communications, including advertising and public relations. Outstanding project management skills. Focused and self-driven, team oriented, high interpersonal skills, and motivated to seek continuing education. Highly proficient in Microsoft Office tools.
Equal Opportunity Employer - Minorities/Females/Disabled/Veterans