Allsup, LLC

  • Communications and Social Media Specialist

    Job Locations US-IL-Belleville
    Date posted 1 week ago(4/11/2018 11:40 AM)
    Category
    Marketing/Communications
    Type
    Regular Full-Time
  • Overview

    The Communications and Social Media Specialist designs and executes social media (SM) and communications strategies to enhance and expand positive engagement with potential and current customers, the disability community, affiliates, referral partners and key influencers. This integrated communications position requires development of high quality content adaptable across social media platforms and public relations channels, as well as online community development and management to support business growth, foster Strategic Communication objectives, improve SEO, ensure high brand awareness and drive trial of the company’s services to targeted audiences nationwide.

    Responsibilities

    1. Develop and coordinate organic social media communications strategy and programs, ensuring integration with all communications and marketing channels.
    2. Create compelling content, includes writing, editing, proofreading content (text & visual) for use across audiences and platforms.
    3. Manage social media platforms and owned assets, as well as blogs, news summaries and online events; develop content calendars.
    4. Identify and maintain opportunities and engagement with affiliate organizations, including online member referral programs, content exchanges, product knowledge and joint PR opportunities.
    5. Foster and develop programs that support SEO, drive brand awareness, grow social media audience, generate visits and leads, and further public understanding of Return to Work, SSDI and related services.
    6. Monitor online platforms to ensure responsive, positive engagement with current, former and potential customers.
    7. Create and generate reports based on web analytics and social listening tools to measure campaign performance, analyze metrics and KPIs to track progress and impact on business results.
    8. Analyze external marketplace, industry trends and public customer & competitor conversations.
    9. Work with internal stakeholders on the company as a preferred employer with a strong employee culture.
    10. Support Strategic Communications projects and initiatives as needed. Ensure all efforts, programs and messages align with and support the brand, product marketing and the company.

    Qualifications

    Bachelor’s degree required. 5-7 years of full-time work experience (at least 3 years in social media), prefer public relations, journalism, social media/new media, or communications. Experience managing social media platforms and tools for analysis and optimization (Google Analytics, Hootsuite, etc.). Excellent written communication and presentation skills, and experience creating content for various communication channels. Working knowledge of SEO principles (keywords, links, coding, etc.). Experience with relationship building and engaging influencers via online platforms. Background in healthcare, disability-related organizations, government or social work a plus.

     

    Knowledge/Skill Requirements

     

    Proficient with social media platforms, including Facebook, Twitter, LinkedIn, YouTube, etc. Knowledge of social media, web engagement strategies, and customer communications, including advertising and public relations. Outstanding project management skills. Focused and self-driven, team oriented, high interpersonal skills, and motivated to seek continuing education. Highly proficient in Microsoft Office tools.

     

     

     

    Equal Opportunity Employer - Minorities/Females/Disabled/Veterans

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